Adevrtising da Cannes: Cyber Grand Prix

WEBSITE
Vince Projector Tokyo con un sito per la collezione di abbigliamento di Uniqlo: qui le info e qui il sito vincitore. Cito: "It's a fusion of dance video routines, time signal music and clock utility. We named it "UNIQLOCK". It's a 24/7 presentation of UNIQLO clothing. The infinite video sequence appears randomly and endlessly. Viewers are eager to see what happens next. They can use the mini-version of UNIQLOCK on their own blog. The website maps out all the users on the world map, visualizing the world's UNIQLOCK experience. "

VIRAL ADVERTISING
Vince 42 Entertainment di Pasadena con un'operazione per spingere l'almum "YearZero" della band Nine Inch Nails. Il sito è qui.
"The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions. "